Pioneering partnership with Future Anthem wins EGR award

June 2024: Buzz Group made a bold statement at the annual EGR Marketing & Innovation Awards, scooping the gong for Innovation in Casino.

Dave Swaine, Head of Product Slots and Games, and Godwin Allert, Product Manager Digital Casino, collected the prestiguous trophy alongside colleagues from Future Anthem, whose machine learning technology has helped improve game player choices on buzzbingo.com

Future Anthem's partnership with Buzz embraces AI to deliver unparalled personalised experiences for players, achieved through real time customer analysis and content recommendations. Future Anthem's Amplifier AI offers real-time bonuses and game recommendations using automated safeguards to ensure sustainable gameplay, increasing customer choice.

With player experience and safety at the heart of the partnership, Buzz have seen a 12% incresase in stakes, with two-thirds of players engaging with game recommendations. Success was measured with target and control groups alongside customer level pre- and post-analysis.

"Partneriong with Future Anthem and leveraging their predictive models to create personalised recommendations and offerings has become a game changer for us" said David Evans, Chief Product Officer at Buzz Group. "We're thrilled to expand our offerings and player interactions, solidifying Buzz Bingo as a stand out omni-channel gaming brand."

Ian Tibot, Chief Commercial Officer of Future Anthem, expressed his pleasure: "We are overjoyed to see our partners receive such prestiguous awards. It is a testament to the power of Amplifier AI and the collaborative efforts of our partners"

"We are committed to driving innovation and personalisation across the industry, ensuring that every player is interaction is informed, relevant and enjoyable."