Jennifer joined the board in 2022 bringing with her a wealth of relevant experience from a range of sectors including media, telco, retail and financial services.

As the Managing Director of Sky’s Digital business in the U.K. and Ireland, Jennifer is responsible for a multi billion pound P&L. Jennifer leads a large multi disciplinary team responsible for the e2e digital customer experience including all digital marketing (search, social and programmatic) and the UX/UI design, build and optimisation of Sky’s websites and App (sky.com and My Sky App).

Jennifer has a track record of transforming businesses from traditional routes to market to highly successful digital first, omni-channel experiences. Previously, Group Management Director at The Very Group (the UK’s 2nd largest pureplay digital retailer), Jennifer was responsible for transforming the way Very worked delivering industry leading data-led capability in CRM and Personalisation. Prior to Very, Jennifer managed the P&L for Zurich’s personal lines insurance business (motor, home and travel insurance). Under Jennifer’s leadership, the business transformed from traditional bricks and mortar to digital with c80% of business originating online.